Grow your channel and become a profitable creator
Unlock proven strategies and storytelling frameworks to create videos people love watching and turn your hobby into a profitable channel — in your spare time
Hey, I’m Drew 👋🏻 Nice to meet you!
You may know me from @flymetothefun, where Lanie and I fly around in my bright blue Cessna 150. If not, it’s nice to meet you!
And while we’ve been making content for our channel for 5+ years, I’ve spent my entire career as a content creator, working with brands like SAP, Tyson Foods, Bose, and dozens of others.
I started sharing my adventures on social media for fun — and back then, I was just looking for a way to combine my love of flying with my knowledge of content creation.
But what started as a hobby quickly grew into something bigger.
The channel started gaining traction as I took it more seriously and started implementing strategies I’ve used for years (on other people’s content).
Fast forward to today:
I’ve built an awesome community of over 500,000 fans
My videos have accumulated over 200,000,000 views
I’ve created a sustainable six-figure income from my content
And now I’ve launched The Formation, to help other creators take off on their own content journey
I’ve distilled everything I’ve learned about creating high-viewership content into a fun 8-week sprint, so if you’re looking to take your channel to the next level, join us in The Formation!
We’ve condensed 5+ years of content creation learnings down into a fun 8-week challenge
Not sure where to start?
Are you feeling overwhelmed by camera gear, editing software, video ideas, channel growth, and monetization?
Not getting views?
Are you making video after video and just not getting any real viewership? Or maybe you’ve had one big video but can’t replicate that result?
Not making money?
Are you struggling to get monetized on platforms like YouTube, Facebook, and TikTok? Or finding it hard to land brand deals or attract customers?
All beginner content creators face the same 10 problems…
Developing Video Ideas
Perfectionism & Procrastination
Consistency
Video Editing
Imposter Syndrome
Camera Presence
Monetization
Storytelling
Finding Time to Create Videos
Gear & Technical Frustrations
If you're reading this, chances are one or more of these problems is keeping you from getting started making aviation content—or keeping you from being successful.
You know you want to be making videos, which is why you're on this page in the first place.
Whether it's to earn an income or grow your aviation business—creating aviation content is something that's been on your list for a while.
The structure you’ve been missing.
Creating content
alone is hard
Creating content with a
community is easy (and fun)
Maybe you've tried making videos before. But time and time again, you fall off. Something comes up. What starts off exciting becomes too difficult. And before you know it, you're back to square one.
But this is because there was no accountability.
You tried (or thought about) posting content on your own, with nothing to keep you moving forward.
The Formation solves that problem.
You make content alongside other pilots and creators—all with the same goal as you: start making videos and posting consistently.
This creates the accountability and structure you need to keep going.
1,000 views vs. 1,000,000 views
The “Storytelling” Difference
It’s not your camera.
It’s not the algorithm.
The difference between a video that gets 1,000 views and one that hits a million?
Storytelling.
People don't click because you uploaded. They click because there's a reason to watch. A hook, a question, a challenge, a story unfolding in real time. Something that makes a total stranger stop scrolling and go: “Wait, what is this?”
The best aviation creators don’t just fly from A to B — they build tension, create stakes, and give the audience a reason to care.
And that doesn't happen by accident.
It starts before you ever hit record. What’s the core of the story? What makes it watchable? What’s the moment people will be waiting for?
It continues in how you shoot — getting exactly what you need to tell the story, and cutting the hours of GoPro footage that doesn’t go anywhere.
And it ends in the edit. Not just trimming for time, but shaping the pace and flow to keep people watching. Knowing what to include, what to cut, and — most importantly — why.
What viewers are saying…
Curriculum
The Formation is a self-paced curriculum, designed to take 8 weeks. That said, if you want to move faster or slower, that’s completely fine! Inside, you’ll get everything you need to start (from scratch, or with a channel already up and running), grow, and monetize your own aviation content.
Including:
🎥 6+ hours of video lessons and walkthroughs
📄 10+ templates, tools, frameworks, and checklists
📝 Weekly assignments to keep you on track
💬 Community of like-minded aviation creators
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We kick things off by getting crystal clear on what your channel concept is, who it’s for, and what makes it unique. Then, we’ll handle some logistics (if you haven’t already) and set up your profiles.
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Next, we’ll focus on generating high-viewership video ideas. You’ll shift your mindset from “what should I create” to “what will my viewer love watching,” work through proven frameworks, and build out your own idea bank with powerful ideas that will generate massive viewership.
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Before you dive in shooting content, you’ll learn the importance of pre-production, how to outline videos people won’t want to stop watching, and what gear you need (and don’t need) to pull it off.
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Now the real fun begins! You’ll put your pre-production work into practice, shoot high-quality short-form content, and head back to your desk to edit retention-optimized content that viewers will love watching.
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Now we ramp up the intensity and get started with full-length YouTube videos. Long-form video is on another level and requires even more upfront work during pre-production. And it’s an absolute blast!
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You’re entering YouTuber territory this week, putting your pre-production work into practice, shooting, and editing your first high-viewership long-form video.
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The fastest way to improve and grow viewership is to study what work (and what doesn’t) so you know exactly what direction to run in. This week is all about understanding metrics, learning how to double down, and speed boosting your growth.
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Make money with your content! Learn how to reach out to brands, build your own proposal and media kit, and make money directly from platforms like YouTube, Facebook, and TikTok.
